Thrive Causemetics

I was brought on by Grand Street Studio to complete a social media audit of Thrive’s competitors in the makeup industry. I did a deep dive on MAC Cosmetics, Rare Beauty, E.L.F. Cosmetics, and Bobbi Brown’s Jones Road, looking into each brand’s creative approach to new product launches—from social videos to email campaigns, I gathered data and packaged it up in a nice little deck to be used in a larger campaign pitch to the company. In addition to the audit, I wrote manifestos for each concept that was to be pitched. Below are some examples of my work from the audit.